Rara Jewelry Privacy Policy

This policy outlines how we gather, utilize, and share your personal data when you visit or make a purchase from rara.jewelry (hereafter referred to as the “Website”).

Collection of Personal Information

Whenever you visit the Website, we automatically collect specific information about your device. This includes details about your web browser, IP address, time zone, and some of the cookies installed on your device. As you navigate through the Website, we also gather information about the web pages or products you view, the search terms or websites that directed you to us, and how you interact with the Website. This automatically collected data is referred to as “Device Information.”

We gather Device Information through:

  • Cookies: Small data files placed on your device or computer that often include an anonymous unique identifier. For more information on cookies and how to disable them, please visit http://www.allaboutcookies.org.
  • Log Files: Track actions occurring on the Website and collect data including your IP address, browser type, Internet service provider, and the date/time stamps of your visits.
  • Web Beacons, Tags, and Pixels: Electronic files used to record information on how you browse the Website.

When you make a purchase or attempt to make a purchase through the Website, we collect certain information from you. This includes your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

“Personal Information” in this Privacy Policy refers to both Device Information and Order Information.

Use of Personal Information

We use the Order Information collected primarily to fulfill any orders placed through the Website (this includes processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen orders for potential risk or fraud; and
  • Provide you with information or advertising related to our products or services based on the preferences you have shared with us.

We use the Device Information to help screen for potential risk and fraud (particularly your IP address) and more generally to improve and optimize our Website (e.g., by generating analytics on how our customers browse and interact with the Website and to assess the success of our marketing and advertising campaigns).

Sharing Your Personal Information

We share your Personal Information with third parties to help us use it as described above. For example, we use Shopify to power our online store—you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Website—you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to subpoenas, search warrants, or other lawful requests for information we receive, or to otherwise protect our rights.

Behavioral Advertising

As mentioned above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information on how targeted advertising works, visit the Network Advertising Initiative’s educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do Not Track

Please note that we do not alter our Website’s data collection and use practices when we detect a Do Not Track signal from your browser.

Your Rights

If you reside in Europe, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated, or deleted. If you wish to exercise this right, please contact us using the details below.

Furthermore, we note that we process your information in order to fulfill contracts we might have with you (for example, if you make an order through the Website), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

We will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes to the Privacy Policy

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Minors

The Website is not intended for individuals under the age of 18.

Contact Us

For more information about our privacy practices, questions, or complaints, please contact us by email at customerservice@rara.jewelry or by mail at:

Rara Jewelry
[Re: Privacy Compliance Officer]
135 Madison Ave, New York, NY 10016, USA

We are committed to protecting your privacy and appreciate your engagement with our Website and products.