This Privacy Policy details how we collect, use, and share your personal data when you access or purchase from rara.jewelry (the “Website”).

Collection of Personal Information

When you visit our Website, we automatically gather certain information about your device, such as your web browser, IP address, time zone, and specific cookies on your device. As you browse the Website, we further collect data about individual web pages or products viewed, search terms, referring websites, and interactions on the Website. This automatically collected data is referred to as “Device Information.”

Methods of Device Information Collection:

  • Cookies: Small data files placed on your device, often including an anonymous unique identifier. For more on cookies and how to manage them, please visit allaboutcookies.org.
  • Log Files: Record actions on the Website, including IP addresses, browser type, Internet service provider, and date/time stamps.
  • Web Beacons, Tags, and Pixels: Electronic files used to capture data on how you interact with the Website.

When you make or attempt to make a purchase through the Website, we collect information such as your name, billing address, shipping address, payment details (including credit card information), email address, and phone number, referred to as “Order Information.”

In this Privacy Policy, “Personal Information” includes both Device Information and Order Information.

Use of Personal Information

We use Order Information to process and fulfill orders placed through the Website, including managing payment information, arranging shipping, and sending invoices and order confirmations. Additionally, we may use Order Information to:

  • Communicate with you;
  • Screen orders for potential risk or fraud;
  • Provide relevant information or advertising based on your preferences.

We utilize Device Information to help identify potential risks and fraud (especially your IP address) and to improve our Website by analyzing customer browsing behavior, interaction with our site, and the effectiveness of marketing efforts.

Sharing Your Personal Information

To effectively use your Personal Information as outlined above, we may share it with third-party services. For example:

  • Shopify: Powers our online store. Learn more about how Shopify handles your information here.
  • Google Analytics: Helps us understand how customers use the Website. Find details on Google’s data usage here, and opt-out options here.

We may also disclose Personal Information to comply with applicable laws, respond to legal requests, or protect our rights.

Behavioral Advertising

We use your Personal Information to show targeted advertisements or marketing that may interest you. For information on how targeted advertising works, visit the Network Advertising Initiative’s educational page.

Opt-out options for targeted advertising:

For additional opt-outs, visit the Digital Advertising Alliance’s opt-out portal.

Do Not Track

Our Website does not change its data collection practices when receiving Do Not Track signals from your browser.

Your Rights

If you are a European resident, you have the right to access, correct, update, or delete any personal information we hold about you. To exercise this right, please reach out to us using the contact information below.

Please note, we process your information to fulfill contractual obligations (e.g., for orders made via the Website) or otherwise pursue our legitimate business interests. Your information will be transferred outside Europe, including to Canada and the United States.

Data Retention

We retain Order Information for our records unless and until you ask us to delete it.

Changes to the Privacy Policy

This policy may be updated periodically to reflect any changes to our practices or for legal, operational, or regulatory reasons.

Minors

Our Website is not intended for individuals under 18.

Contact Us

For more details on our privacy practices, questions, or concerns, please contact us by email at contact@rara.jewelry or by mail at:

Rara Jewelry
[Re: Privacy Compliance Officer]
135 Madison Ave, New York, NY 10016, USA

Your privacy is our priority, and we appreciate your trust in us.