When Val and Valentine Wikstrem have started Rara, they wanted to make the process of buying and gifting jewelry as easy as choosing flowers. Many of us have long struggled with rings that are either too cheap and generic, or too expensive and outdated. The whole process felt outdated and murky. 

We became more and more aware of how flawed the traditional jewelry paradigm is. It has historically been an industry based on experts telling you, the customer, what you should or shouldn’t wear on your finger. There had to be a better way. That’s why we’re bringing modern, collectible and easy-to-match rings to your life.

We spotlight custom-made eco-friendly jewelry with ethically sourced gems in 925 sterling silver shanks and plethora of shades. The intricate curves and fancy texture of our bands are inspired by nature. And we carefully preserve the wild beauty of the gemstones and pearls in our pieces to let their otherworldly power shine through. We believe that every stone has its special energy and encourage you to create your own ring combinations to enhance the strength of the inner you.